Dawsons Chester Scoops Chester Retail Award

Dawsons Chester - Chester Retail Awards

Dawsons Chester was has been commended at the 2013 Chester Retail Award ceremony

At Dawsons, our customers are the drive and focus of everything we do, so when we are recognised for our efforts, as Dawsons Chester has been at the 2013 Chester Retail Awards, it means a great deal to us.

The annual event is aimed at commending retailers who provide the customer with the highest standards, both in terms of the store and its offering, and the service and knowledge of its staff.

Chester Retail Awards

The premise behind it is to encourage retailers to strive for the best possible standards, and maintain Chester’s excellent reputation as great place to visit and shop.

Dawson’s Chester Store Manager, Val Powell, attended the award ceremony, and was delighted to find out that her, and her team’s store had been awarded the Silver award for ‘Best Small Multiple Retailer’!

To be in with a chance, the store was subject to an assessment by a mystery shopper. Here they managed to score 100% in the ‘sales approach’, ‘staff image’, ‘service’ and ‘branch appearance’ categories, with only a few marks lost elsewhere.

This was backed with a mystery shopper phone-call, which saw the store score a whopping 97%.

Chester Retail Awards

We’re proud of all of our stores, and justifiably so. However, it’s still very pleasing to have Dawsons Chester put ‘under the microscope’, so to speak, and have the Chester Retail Awards body recognise that it is one of the best stores in Chester. The team should be very proud.

(*Starts to well up*) ‘We’d like to thank our parents, our family, and all of those who believed in us…’ 😉

Dawsons Chester - Chester Retail Awards

Visit Dawsons Chester, and see for yourself

So, what is it that makes Dawsons Chester an ‘award winner’? Quite aside from the fact that it is located within one of the most historic and beautiful cities in the UK, Dawsons Chester has plenty of charms, and all are focused on our music-loving customers.

Dawsons Chester - Chester Retail Awards
A huge selection of guitar and bass gear is available, with exhaustive selections of instruments from the biggest brands: Gibson, Fender, Ibanez, Epiphone and Taylor along with Farida and many others fill the walls.

The store is a Roland Planet-X, meaning that you can always expect a huge range of Boss and Roland products on display and available to try and buy.

Dawsons Chester - Chester Retail Awards

Dawsons Chester - Chester Retail Awards

An extensive range of acoustic and digital pianos from Yamaha (the store is a Homeworld store), Roland and Kawai also feature. Oh, and there’s also orchestral instruments and plenty of sheet music. Plus, a comprehensive range of music tech and DJ gear.

Dawsons Chester - Chester Retail Awards

Dawsons Chester - Chester Retail Awards

And, all of this is provided with award winning service, too.

If you’re in the Chester area, or simply want a day shopping in a great city, come along to Dawsons Chester, and see why we’re so proud, and the Chester Retail Awards were so impressed.

Store contact and location details can be found here.

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Joe is a contributor for the Dawsons Music blog. Specialising in product reviews and crafting content to help and inspire musicians of all musical backgrounds.

Joe is a contributor for the Dawsons Music blog. Specialising in product reviews and crafting content to help and inspire musicians of all musical backgrounds.