A Fender Stratocaster is Built in 4-minutes in a new video released by the legendary Californian Brand
The Fender Stratocaster is without question one of the most iconic musical instruments ever made. The guitar was, and still is, the ‘tool of choice’ for a ludicrous number of the most influential guitar players. Jeff Beck, Eric Clapton, Hank Marvin, Stevie Ray Vaughan, Buddy Guy, not to mention Jimi Hendrix were all Strat players, but the list is seemingly endless.
The model receives regular updates and tweaks, but in essence, it is the same guitar that rolled out of Fender ‘s Californian factory in 1954. The Fender American Standard Stratocaster 2012 was unveiled at the recent Musikmesse show. The American Standard Strat is Fender ‘s core Stratocaster model, still hand-built in California, and still providing an insanely roadworthy and versatile guitar at a reasonable price.
This new update, seen above with the Dawsons Monkey in the stunning new Jade Pearl Metallic finish, is now equipped with custom shop pickups. The Monkey managed to get his hands on this briefly at Musikmesse, to put it through its paces.
He says that it retains the classic playability and versatility of previous American Standard Strats, with that classic punchy, woody tone, but the Custom Shop Fat 50 pickups add a smoothness, and ‘roundness’ to the tone, with more low-end ‘wallop’ and greater dynamics. The slightly ‘aged’ look of the pickups works really well, too. He couldn’t take the smile off his monkey face. The guitar clearly has some sort of magic formula…
A Fender Stratocaster in 4 Minutes!
If you’ve ever wondered where they ‘add the magic ingredient’ to the Fender Stratocaster, this new video provides some insight. It follows the production of a Strat at high speed, from two blank pieces of wood, to the finished and checked article at Fender’s Corona facility. It’s incredible to see a classic instrument built from start to finish, and also to see that the vast majority of the production is still very much carried out by hand.