London Grammar Guitarist Dan Rothman Joins Farida Roster

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The Farida endorsee roster has expanded again, with London Grammar guitarist Dan Rothman! The words, ‘the next big thing’ are used with desperate regularity in the music industry. Every six months (at least), a new band is being touted with this accolade, but the hype generally outstrips their talent. Very occasionally, however, an act appears… Read More

Second New Bombay Bicycle Club Song ‘Luna’ Unveiled

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A Second New Single By Bombay Bicycle Club from forthcoming album, ‘So Long, See You Tomorrow’ is revealed Following the release of ‘Carry Me’, and its astonishing interactive video, you’d think Jack, Jamie and the rest of the band be happy to let this dramatic musical change, and technological achievement sink in with its army… Read More

Farida Jamie MacColl Is Awarded Five Stars

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Acoustic Magazine gets its hands on another Artist Designed guitar – the Farida Jamie MacColl is awarded five stars The limited edition Farida Artist Designed range of guitars has been steadily winning plaudits (and admiring looks) since it was launched a few years ago. Since then, there have been countless performances from some of music’s… Read More

New Bombay Bicycle Club Single Launched With Interactive Video

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New Bombay Bicycle Club Single, ‘Carry Me’, is here with an incredible interactive video A new Bombay Bicycle Club single has been launched, the first since 2012’s ‘Beg’. The band has been busy writing and recording the follow-up to their last album, ‘A Different Kind Of Fix’, and this new single is the first hint… Read More

Glowing Review For The Farida James Morrison

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Acoustic Magazine has just published a very impressive review for the Farida James Morrison guitar The Farida Artist Designed range has produced some incredible instruments since its inception. Frank Turner has been touring his extensively, as has Sam Halliday, Steve Rothery, Freddie Cowan, Murph and the guys from Bombay Bicycle Club. One of the instruments… Read More

Steve Hackett Youtube Interview For Farida

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In two new Steve Hackett Youtube Interviews, the Genesis guitarist talks current projects, influences and his Farida guitar The work of some artists and bands is so mind-blowing in scope, and so otherworldly, that is sounds as if it were beamed from another planet. The early work of Genesis would almost certainly fall into this… Read More

Bombay Bicycle Club Interview

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Here’s an exclusive Bombay Bicycle Club interview to whet your appetite ahead the forthcoming Farida guitars… The response following the unveiling of the two stunning Farida Bombay Bicycle Club guitars was huge. These two, pared-down beauties have clearly caught the eye of a great number of guitarists out there. If you’ve already read the Q&A… Read More

Melody Calling EP By The Vaccines Now Available

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The Vaccine’s Melody Calling EP is here – the start of a new era for the band? The Vaccines new Melody Calling EP has been teased and drip-fed of the last few months, but finally after all the anticipation, it’s here. It had been suggested in the press from these early previews, and from songwriter… Read More

James Morrison Youtube Performance With His New Farida Guitar

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A new James Morrison Youtube video showcases his forthcoming Farida Artist Designed guitar The Farida Artist Designed range is set to be bolstered somewhat in the coming months. Two new Bombay Bicycle Club acoustic models are set to land soon, as are two guitars designed by The Vaccines Freddie Cowan, with a Steve Hackett 12-string… Read More

Steve Hackett Revealed As New Farida Artist

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We’re pleased to announce that Steve Hackett is the latest artist to become a Farida endorsee The term ‘legendary’ is one that is misused constantly, particularly in the world of music. The smallest of achievements seems to justify the term. And yet, there are some artists whose credits make it difficult to argue against this… Read More