Dawsons Leeds gets Full marks from MI-Pro magazine’s mystery shopper
Dawsons Leeds is one of the youngest of our stores. However, due to the level of experience, knowledge and sheer enthusiasm of the staff within it, it would be fair to describe it as a very precocious child… The store itself is packed with everything, from a colossal range of strings and accessories, to audio interfaces and recording equipment, to digital pianos, and that’s before mentioning the stunning guitar and bass area, likely to have guitarists drooling. The store is located within the city centre, too.
Obviously, we know just what a great job the guys at Leeds do, and how much passion they invest into the store, but it’s very nice when it’s recognised by others (particularly when that’s you, our valued customers). This week, however, it appears that Dawsons Leeds was the subject of a Mystery Shopper review, courtesy of leading musical instrument retail magazine, MI-Pro. Unsurprisingly (to us, anyhow), it got a 5-star rating, the only Leeds based store to do so.
The reviewer admitted that he’d been looking forward to visiting the store for some time, and stated that there was ‘plenty to catch the eye’. As anyone who has visited the store will testify, despite being a great store in every area, the guitar and amp area to the rear of the store is perhaps the most jaw-dropping area. This fact was not lost on the reviewer. He stated,
‘There are few better examples of how to make these products seem desirable’.
We couldn’t have put it better ourselves…
Having great gear displayed brilliantly is only a part of what makes a great music shop, however. Thankfully, the mystery shopper was equally impressed with the guys in store. When concluding his tour of the city’s music shops, the reviewer placed Dawsons ahead of some very stiff competition, writing,
‘These are all excellent stores that tick virtually every box, but Dawsons edges it mostly due to the superior level of service offered’.
If you live in the Leeds area, give Dawsons a visit (contact and location details can by found by clicking the link)- you won’t be disappointed. To Rick, John and all the guys and girls at Dawsons Leeds- congratulations on a job well done 😉
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Joe is a contributor for the Dawsons Music blog. Specialising in product reviews and crafting content to help and inspire musicians of all musical backgrounds.