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Focusrite Plug-in Collective: You Need To Get On This

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Focusrite Plug-in Collective: You Need To Get On This

Expand your creative arsenal without spending a penny more...

When it comes to creating music there are generally two schools of thought: limit the tools at your disposal or go all out and utilise everything ever invented. When you keep your resources sparse and stick within defined limitations then you push your brain to make connections that might be unorthodox to get the sounds that you want. Also, less is more as they say.

On the other hand, accumulate all the plug-ins, VSTs, software that you can, and set about putting your computer's processing power to the test. Rather than straining to create a perceived sound you can simply trawl through your library and find what you need.

They are both valid viewpoints. One is a more cost-effective option and encourages oneself to think outside the box to achieve results. The other can be just as effective in achieving the desired result but can result in a pitiful bank balance. Plus, trying out new things is just fun, right?

So, what's the Plug-in Collective all about?

Addressing the need (and it is a need) of those who crave new things to experiment, create, and play with, Focusrite uses their clout, know-how, and partnerships with some of the finest designers in the world to bring FREE plug-ins to those who've made the sensible choice and purchased a piece of Focusrite kit.

lifestyle image musicians recording

To borrow the info from the Focusrite website:

Plug-in Collective is a community hub that brings you, Focusrite and the most innovative software brands together. If you want to find great virtual instruments and effects, keeping up to date with the constant stream of new releases is essential, and Plug-in Collective makes it easy, with regular free software downloads and generous discounts on high-end plug-ins.

To join Plug-in Collective, simply register any Focusrite hardware product, then lookout for a new offer every couple of months. No one else works with software manufacturers like we do to bring you inspirational tools for your next production.

Something for everyone then...

So, if you're someone from column B who is interested in acquiring every plug-in going then you're sorted. If you're not, think of this as a fantastic way to try out plug-ins to separate the wheat from the chaff, allowing you to hone your setup to perfection.

Focusrite Plug-in Collective Partners

When you look at the list of brands Focusrite have linked up with, you're left scratching your head as to how they managed to turn out these offerings for FREE:

  • accusonus
  • D16 group
  • Sugar Bytes
  • zplane
  • AAS
  • CloudBounce
  • Positive Grid
  • iZotope
  • fabfilter
  • Eventide
  • Exponential Audio
  • FLUX
  • Sound Radix
  • AudioThing
  • Nugen Audio

What's on offer at the moment?

Focusrite’s latest Plug-in Collective community giveaway is a stunning convolution-based vintage channel strip emulation from acclaimed Italian developer Acustica Audio. Between March 25th and May 27th, all Plug-in Collective members can download Cream2 – which normally retails for €199 – for free.

About CREAM2

Built on Acustica’s proprietary Acqua Engine convolution technology, Cream2 recreates a truly iconic collection of British valve and solid-state hardware, manufactured between the late 1950s and early ’70s, and deployed at one of the most famous studios in the world for the production of some of the most timeless albums ever made. Four VST/AU/AAX plug-ins are included: a preamp, a compressor, a four-band EQ and a complete channel strip comprising all three modules in a single effect. All are available in both Standard and ZL versions, the latter delivering zero-latency performance for tracking, at the expense of CPU overhead.

Cream Pre offers a choice of transistor-based line/mic and tube-based tape deck preamplifier emulations, for a variety of sonic styling. The Cream Comp compressor comes in transistor and vari-mu valve variants, and features an external sidechain input and dry/wet mix control. Cream EQ, meanwhile, models two classic console equaliser circuits, and consists of Bass, Treble, Presence and Magic bands, the last switching between various different responses, including bass and loudness boost.

With its warm, musical sound, and the ability to mix and match vintage circuits within and between modules, either independently or in the main Cream Channel Strip, Cream2 puts some of the most revered consoles and tape decks in the history of recorded music right at the heart of your DAW. It’s just the thing for bringing a touch of analogue class to any in-the-box production.

How to claim your treasured plug-in?

Plug-in Collective members can download these two amazing plug-ins for free from their Focusrite account, from 25th March to 27th May.

For those who haven't yet purchased their Focusrite interface...

There's no need to be ashamed, nobody is perfect. But you can get one step closer by rectifying the situation, redeem yourself, and grab a Focusrite interface from the Dawsons website now!