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Squier Electric Guitars: A Brief History

The V.C. Squier Company goes way back to 1890, manufacturing strings for violins, banjos, and guitars. It was acquired by Fender in 1965, was put on the shelf again in 1975, and then resurrected as Fender’s brand for lower priced versions of their USA models. In response to lower priced Japanese versions of their models undercutting the brand, Fender made several arrangements that included utilising Japanese manufacturers to produce models under Fender Japan, and the initial Squier models launched in the Summer of ’82. Since then, Squier production has shifted from Japan to various other countries including Korea, China, and Indonesia. Along the way the Squier range has grown in breadth and depth to include many models from the Fender family.

Squier Range of Models

The Squier range boasts a plethora of options that again caters to the budget conscious guitar player. Kicking things off is the Bullet series, which offers a range of models at just a shade over £100, enabling you to get your hands on a Stratocaster, a Mustang, or a Telecaster that is loaded and ready to go. For those picking up the guitar for the first time or wanted something affordable and cheerful to take on the road whilst travelling, the Bullet series is a great option. Next up there is the Affinity Series, which takes a significant jump in price but in doing so ups the stakes with regard to the quality of appointments, build and durability, and most of all, playability. You also get to dip your toes into the world of the Jazzmaster and ever so slick, Starcaster. Once over the £300 mark there are the Contemporary and Classic Vibe ranges. Arguably, these ranges offer some of the best value for money models that Squier produce. You will find close to period-correct appointments across the Classic Vibe lines as well as some cool Fender Special Run (FSR) models that offer unique appointments for limited run models. The Contemporary range features appointments designed to cater to the needs of today’s guitarists, whilst the Classic Vibe models resurrect features seen on coveted Fender models of yesteryear.